11.4M Total Plays
3.46M Top Reel
182K Followers
Instagram Profile Analysis

@bad.hambres

How a Phoenix frozen-burrito startup turned a serialized founder journey into 11.4 million views on Instagram — and the exact pattern behind it.

241K MEDIAN  •  496K MEAN  •  3.01% ER  •  23 REELS

Get the Full Breakdown → View Profile
What's Inside

3 of the 6 patterns that drove 11M views

Growth Driver

The Numbered Arc

One story, eight episodes, 11M views

Hook Strategy

Restate the Premise

The same 7 seconds, every episode

Trust Builder

Name the Low Point

"Felt like giving up" · 3.46M plays

3 more patterns · full top 10 reel breakdown · all 8 magazine slides

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Top 10 reels with hooks, durations, and engagement rates. Six pattern cards. All 8 magazine slides. Your email, then it's yours.

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Top 10 Reels — Ranked by Plays

The full 79% (top 10 = 79% of all plays)

01
Part 7: Felt like giving up. Glad we didn't.
2025-05-2993sER 7.99%Series
3.46Mplays
02
Part 4: Starting a frozen bean and cheese burrito company.
2024-11-2690sER 4.96%Series
1.26Mplays
03
We made a $106k blind bet.
2026-03-25102sER 4.81%Specific stakes
880Kplays
04
Part 8: Sold 116k burritos… and we're still broke.
2025-10-02100sER 3.81%Series
816Kplays
05
Part 2: This is getting serious.
2024-10-1057sER 2.40%Series
620Kplays
06
Hank & Sam's passion with @bad.hambres is so inspiring…
2025-03-19174sER 3.42%Creator collab
588Kplays
07
Part 3: Starting a bean and cheese burrito company.
2024-10-1984sER 3.02%Series
481Kplays
08
When @hungryinla posted about these bean & cheese burritos…
2025-03-2355sER 0.04%Creator collab
320Kplays
09
THIS IS NOT A PRANK *SOLD OUT*
2026-04-0181sER 5.10%Drop
306Kplays
10
Nobody panic.
2025-08-1285sER 2.88%Chef collab
272Kplays
All 8 Magazine Slides

The full pattern map

Cover The Numbered Arc Restate the Premise Name the Low Point Long When Dense Reach Isn't Capped Stack the Collabs Back Cover
Pattern Analysis

What actually drove the views

  • 7 of 10 top reels are numbered "Part N" episodes in a single founder-journey arc.
  • 39% of the entire library is the same series — serial retention drives binge behavior inside one account.
  • Top-10 median duration: 84 s — long-form when the story earns it. Density beats brevity.
  • 19× follower count on the top reel — the algorithm doesn't ceiling at your subscribed audience.
  • Repeated 7-sec premise: "I quit my 9-5 to start a frozen burrito company with my wife Sam" — the same cold open every episode.
  • Vulnerable + specific hooks: "$106k blind bet", "Felt like giving up", "Sold 116k burritos and we're still broke."